Creativity is the first step in the creation of titles, 3D titles of the creative process is to build storyboards, complete with a shooting script script writing process. Creative work is necessary to consider in line with the overall requirements, but also consider the way for the performance of 3D animation.
The titles consistent with the overall style of work, accurate performance of the work content and information, to give the audience a profound and distinct impression, which one of the most important to include the title, introduction and text animation design. Now I am from the titles of several aspects of the design detail of these design elements.

Scene Design 
Animation scene is the environment in which the performance of object, animated titles in the scene not only shows off the subject and content of essential elements, but also to create atmosphere and enhance the artistic effect and appeal of programs to attract audience attention and effective means.

Background design and implementation are the following several ways: 
1. Directly in the environment settings to add a background image or video, provided that the scene must be in compliance with the requirements of pictures or video;
2. Using the material editor materials simultaneously generate dynamic environment, where there are two common methods: (1) Noise background material to generate movement material;
(2) The use of particle systems or other modeling tools to generate auxiliary objects, combined with the background color setting and image post-processing system (such as light, special effects and high-light) to produce a dynamic background space (such as space landscape).
3. In the latter part of the editing process, the use of chroma key technology into the background picture or video, if this approach to achieve overlay the background, the animation in the early stages of the animation must be taken into account to set the background color of the background should be conducive to post-separation requirements.

LOGO

Logo is a company or group of markers, the same logo as the banner, both explicit content, but also beautify the image and rendering the role of the atmosphere, but also can highlight the theme, the audience interest and attention.  Typically, group or company has its own logo, a logo of how dynamic 3D shape shown, which is the main task of the design and creation.

Mark the performance of the program are the following:
1. Marking the move, zoom and rotation: That approach is the use of logo changes in the shape and angle, showing logo of texture, dynamic and 3D, and thus to the audience a strong visual stimulation.
2. The effect of exercise: This way is the use of light, or particle system special effects in the produce marks on the trajectory of motion smearing or scratches, to produce a more intense movement. Logo design are examples of such situations.
3. Logo animation: through the lines, strokes and other component parts of the campaign logo, distortion, the final combination, the process of evolution for the logo animation of the performance, the audience for the final sign of the formation of a profound impression.

 Intro Text Animation

Video text animation is a core element and the finishing touch. Text on the screen gives the visual experience is different from the background, information is different from other abstract symbols, the function key on it to point out, emphasize key information makes particularly concern, the text in the title sequence design is crucial in this regard “Aurora3D Software” Corporation ( http://www.aurora3dsoftware.com ) product “Animation Maker” can easily help us to achieve various effects.

Text animation design to comply with two principles:

Suitability : Text size, location, layout, font selection, modification, movement processing, materials, shape, set with graphic content and programs should be based on the overall tone set, the content to adapt to the needs and characteristics of the screen to get the best visual effects.

 Harmonization of : The role of titles in the text to express not only the content but also to build the screen, rendering the atmosphere, text fonts, colors, layout and other aspects should be unified in seeking changes to the overall style of harmonization with the screen, people willing to accept, get to enjoy the beauty of art.

The design of the main text the following factors need to be completed:

Font choice: Different fonts have their own characteristics and attributes, each has unique characteristics of a font, font choices should be consistent with the animation theme.

Bevel design: 3D design includes not only the text font options, including text thickness and bevel design. Bevel is the text on the front and side of the transition at the junction of the 3D effect. 3D effect of the text of the most prominent text chamfered shape and texture 3D, and also reflects the style of text and pictures of the atmosphere.

Chamfer shape are commonly used in the following categories:

Smooth surface Bevel: This form is smooth and fluid, even exaggerated characters designed drum kit, it gives a calm, relaxed feeling, often used in entertainment programs.

Punch-type Bevel: Through the concave and convex surfaces have unusual 3D effects.

Hollow words: 3D surface in the hollow of text effects, so that shape is more varied.

Dynamic text effect design: Dynamic performance of three-dimensional characters, these dynamic effects of changes caused by differences in visual experience, a positive effect on the content of the performance. Common text animated push-pull, move, roll, rotate, change the material. Dynamic text, movement pattern, direction, speed and sound effects, to seek to better express the content and the best artistic effect.

Text forms of exercise are the following categories:

Directional Movement: Lateral movement: the text from left to right or from right to left movement, gives a smooth feeling.

Vertical movement: the text up or down movement, gives a sense of lift.

Vertical movement: the text from far and near, or movement from near and far, the former gives a close, tight feeling, the latter have a strong feeling of depth into the depths of the screen.

Oblique motion: inclined or oblique text to do under the direction of the movement, gives a rising or falling movement.

Center Zhang reduction movement: the center of the text to screen out radiation or inward movement of contraction, the former makes people feel stretch, opening up, which makes people feel compact and concentrated.

“Axial” rotation: Text to the center axis, or the text itself as the center of the geometric axis clockwise or counterclockwise rotation, but also can be used for integrated flip, only varied, but also gives a strong dynamic.

Flight path word: Text along a specific three-dimensional curve motion, deformation, the deformation is more lively form of exercise, gives a light smooth feel.

” Literally flying out of”: A set of text separated by one fly into the screen so that it in turn gives a strong sense of rhythm and speed of impact.

The rhythm of the text is the impact velocity and dynamic text effects an important factor. Fast-moving text gives a strong visual stimulation, the tension aroused the audience excited for the performance of fast-paced and varied content; slow movement Text is make the audience appreciate the calm movement of the details, gives a relaxed, stretch and lyrical aesthetic experience. This rapid change in tension and a sense of slow movement of the relaxation to be effective in the audience. Adjust the visual, so scientific and rational use of dynamic text animation speed and rhythm of the role titles can’t be ignored.

The Design of the Text Material

The texture of the text is the text material has been given a specific surface to bring people’s feelings. Different text material gives the visual experience is different, such as glass smooth, transparent; bright shiny metal, etc. In the animation, the object texture is only through human vision to identify and, therefore, the text of the texture material is mainly used light and dark and high light reflective properties. 3D titles in the text of the materials used are metal, plastic and glass, this “class of material design in fact, is the gloss, matt and transparent parameters such as design performance of the shiny, mirror-smooth texture, light and dark colors should be strong, solid, tight, some hard, rough texture and dull performance, the light and dark shades should be weak, virtual , loose, light a number of animation production in the reflective properties of light and dark shades and the performance of the basic parameters set by the material and reasonable lighting to be controlled. shiny metal material, reflective of some degree of parameter settings should be higher.

Special light effects 
Special light effects are the most attractive three-dimensional animated titles where it can achieve amazing, spectacular dynamic lighting effects. Photosynthetic efficiency of the stunts involved in the design and production volume of light, light, lens flare, special materials, use of a combination of particle systems.

Golden light

A large number of markers to use text and titles radiant special effects, this effect can be in two ways:
Materials produced using gradient maps fade out the light, and create a road map through the beam noise.
“Using visible light source” light volume “for light body, the use of special materials — materials blocking the projector is not visible behind the text of the release only through the object beam of light.
Compared two methods, the former rendering speed, but speed of degree less realistic light; the latter produce tangible beam, the effect is real warm, drawback is that rendering is slow.

Trailing flame
Animated titles in the tail flame is a heavily used special effects, it is an object or spot light beam resulting from movement of particles in order to strengthen the trajectory of an object, highlight the picture and lively atmosphere. This effect particles and light can produce special effects: the use of super jets, with special particle age material and light effects to produce a good flame effect; the particles placed in a three-dimensional space of the curve to create the flame tail fly.

Cross bright stars and lens flare

These two effects is not only common, but easy to learn, they are ready-made software to provide special effects. Cross stunt like bright stars in the camera lens on the addition of a star in the subject can produce high-light parts of the Star Cross. This stunt can be used to dazzling effect of the performance chart, you can create animated flashing stars as the background lens flare special offers powerful editing functions, using the editor, you can create a realistic camera flare and a wide range beautiful spot. Movement of the spot is often the most attractive sight, so many titles with a campaign spot to draw the title or the title in the text after the freeze-frame design to a spot across the way.

Music and sound effects
Music is another very important in animation form factor, the performance of its ability as an independent art form, music, the animation has a positive, multifaceted performance role, which is not reflected in the sound or picture of a on the one hand, it is reflected in the overall in the combined sound and picture. In general, music, animation and rendering images in contrast with the atmosphere, to reveal and deepen the theme to inspire association functions.
Animation art sound effects are also unique means of expression, it has enhanced realism space, and movement to show a sense of 3D space-time, extended time, strengthen the function of rhythm.

Title animation music design should pay attention to the following two aspects:
First, the style of music titles to be unified.
Unity of style of music is in many ways. The first is the unity of sound and picture, music, rhythm, mood and images to reflect the contents of the consistent and secondly, orchestration and style should be uniform.
Second, the music and sound effects have an overall layout.
Design a cinematic trailer for the music and sound effects when considered from the overall layout of the music, to focus on the thematic unity of music, accompanied by a variety of sound effects, to determine the relationship between the primary and secondary music theme, highlighting the theme and rational distribution.

Certainly help us achieve these results there are many tools, in addition to the article mentioned in the Aurora 3D Animation Maker ( http://www.presentation-3d.com/products/animation-3d.html ), there including Adobe AE ( www.adobe.com/products/aftereffects.html ) and other post-production tool can be achieved, but our main idea to grasp is the production methods and processes, I hope this article will help to you.